ip2world works based on a huge database of IP address information to provide correct geolocation services. When an IP address is queried, the system checks it against a database of over 2 million mapped IPs to 195 countries. This can also enables businesses to know the precise geo-location, ISP and the kind of connection from where the user is accessing the service. Using an advanced algorithm, IP2World attempts to match with an accuracy rate of more than 98% the IP address with geographical data such as latitude && longitude, city, region, country.
An example of this technology in action is illustrated with companies such as PayPal. It detects suspicious login attempts from geographical areas that aren’t typically linked with the particular user’s account by employing IP geolocation services. In fact, the addition of IP tracking has decreased fraud in high-risk regions by 15% according to PayPal. For example, Amazon uses IP geolocation to customize product recommendations and delivery routes according to a customer’s location, which can boost user satisfaction and sales by significant margins. Targeted advertising is another use for the platform, as businesses can customize ads according to the geographic location of the probable customer, resulting in a conversion rate of up to 20%.
Ip2world uses a combination of stored static data and dynamic processing. For example, when you visit an online service, they check your IP address in their geolocation database. The platform successfully retrieves this data, in less than 1 second. This is why AI, with its speed and precision, is perfect for areas like cybersecurity where real-time decisions could help thwart possible cyberattacks. Moreover, such data allows mobile apps to do location-based services like changing app content per the user’s locality that contributes significantly in terms of engagement and usability.
As Amazon founder Jeff Bezos said, “If you double the number of experiments you do per year, you’re going to double your inventiveness.” Similarly, platform providers, such as ip2world, can help businesses test new services by providing workable data to drive innovation and efficiency. Starting at just $29/month, users can access these tools with low upfront costs, making them suitable for both startups and legacy enterprises alike.
ip2 world works through the power of IP location data to help businesses and individuals become better decision-makers so they can improve customer experience.